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eCommerce UX – An Overview of Best Practices (with Infographic)

A thirtysomething Millennial is shopping for a cool running shoe she spotted on an Instagram sponsored post. She clicks through to the eCommerce site.

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The Resurgence of QR Codes

Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies.

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6 tips to Supercharge your Support

Customer service agents are the unknown heroes of every company. Vigilantes from the shadows who silently do their daily job of saving the company from angry, frustrated, and disappointed customers.

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Keep Your Long-Term Customers Feeling Special

Ah, high customer retention, the dream of every company ever. Everyone wants them and everyone is also aware of the importance of loyal customers, but more often than not, those same customers are taken for granted and are never granted any kind of special treatment.

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Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business?

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How to increase efficiency and customer satisfaction while lowering your overhead

No, the title is not lying to you. You can actually increase efficiency while at the same time improving the rate of customer satisfaction and all that with fewer expenses. The formula is simple. Solve the problem on the first try. First call resolution 'FCR' is a metric we use to measure the rate of success of our agents on their first interaction with the customer. Research has shown that increase in FCR equals the improvement in customer satisfaction.

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