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Real estate CRM software for accelerated sales

Built for real estate agencies of all sizes, Zoho CRM offers cutting edge sales process management, property management, and automation for real estate agents, real estate developers, and brokerage firms. Bring home more deals with the all-in-one real estate CRM platform that's crafted for your business.

What is a real estate
CRM software?

Real estate CRM software is a system that helps manage relationships between buyers, sellers, agents, brokers, developers, and financial institutions and caters to the multiple requirements of real estate agents and real estate firms. From managing incoming requests to preparing price quotes, from selling commercial real-estate to property management, the real estate CRM system takes care of the end-to-end process management for real estate agencies.

How is CRM important for realtors?

Real estate is all about building trust, and it's no surprise that 82% of new property sales are referrals from either existing contacts, previous clients, family, friends, or relatives. Moreover, when it comes to real estate businesses, selling or buying is a long process, with many follow-ups and re-negotiations. In such scenarios, implementing a real estate CRM software gives realtors an efficient way to manage contacts, schedule tasks, monitor their pipelines, and stay organized to build successful relationships and close deals.

Why choose Zoho CRM
for your real estate business?

CRM Realestate Features


to capture inquiries from multiple channels

CRM Realestate Features


for sending out drip email campaigns

CRM Realestate Features


tools to keep tabs on all your ongoing projects

CRM Realestate Features


and APIs to improve productivity

CRM Realestate Features


to accommodate the unique processes of real estate agents

CRM Realestate Features


to connect both sellers and buyers directly with your business

Key features of real estate CRM software

Manage leads and track their history

Generate leads from multiple sources like social media, offline campaigns, business cards, online campaigns and track their stages until they become an opportunity. Zoho CRM's lead scoring lets you see which prospects your team needs to focus on. Once an inquiry enters your pipeline, you can set up automated email responses to nurture them and drive engagement.

Real Estate lead scoring - Zoho CRM

Boost productivity with powerful automation

Automatically assign leads to sales reps using predefined workflow rules based on territory, industry, potential deal size, or even in round robin fashion. Every time a lead enters your CRM pipeline, you can notify the assigned sales rep and assign tasks and reminders to followup. Automate your follow up emails, Zoho CRM field updates, and notifications to give your sales reps time to close more deals.

Real Estate lead scoring - Zoho CRM

Meet Zoho CRM, the top-rated CRM software for the real estate business

CRM Realestate Awards
CRM Realestate Awards
CRM Realestate Awards
CRM Realestate Awards

Artificial Intelligence to improve your bottom line

Zia gives smart suggestions for the best time and day of the week to contact each customer, so that you can connect with them immediately. Zia learns the usage patterns of your team members and makes personalized automation suggestions so they can complete their routine tasks faster. Zia also calculates the efficiency of your workflows and stops you from making mistakes, like sending an email template twice to the same user.

Real Estate lead scoring - Zoho CRM

Keep your team in the loop, wherever you are

Collaborate with your team through Feeds, a real-time timeline where you can discuss deals, collaborate on ideas, and broadcast announcements. Zoho gives you the power to integrate your chat tools with your CRM. Create helpful Commands and Bots within your chat tools to pull up CRM records, reports, and analytics for easy sharing with your teammates. Send CRM lead approvals and reminders for events or calls on your chat tool and set up SalesSignals in CRM for new chat notifications.

Real Estate lead scoring - Zoho CRM

Centralized Document Management

Zoho CRM gives you centralized access to important documents such as property details, service reports and transaction documents. There is no need to dig through all your documents when you just want to send the latest property document to your leads. The document library intelligently connects relevant collaterals with the appropriate lead or deal. You can even have multiple versions of your sales collateral in the Documents Tab and access the latest draft of the document whenever you log in.

Real Estate lead scoring - Zoho CRM

Easy invoices and bills

Zoho CRM helps you complete your sales cycle by enabling your team to create and store quotes, invoices, price books, and bills in their accounts. Manage all your post-sales processes using powerful inventory management features, and share your quotes and invoices to prospects through custom email and invoice templates.

Real Estate lead scoring - Zoho CRM

Make data-driven decisions
with powerful in-built analytics

With over 40+ prebuilt reports, you can measure every aspect of your sales pipeline - from campaign spending to deal closure. Zoho CRM's Analytics can help you track progress toward your targets, agent activity reports, compensation adjustment and neglected deals in your pipeline. You can setup revenue forecasts based on your territories, measure KPIs using target meters and track lease expirations.

Real Estate lead scoring - Zoho CRM

Seamless and powerful integrations

Manage your complete sales cycle from a unified Zoho CRM interface. The free Zillow integration gives you a consolidated view of any property's availability, address, home value, comparable homes, and Zestimates┬«, directly within Zoho CRM. Also, Zoho Phonebridge lets you choose from over 50 telephony providers like RingCentral, Vonage, and Amazon Connect, and add integrated click-to-call, automated call recording, call logging, and analytics to your Zoho CRM account.

Real Estate lead scoring - Zoho CRM
Zoho CRM Mobile App

Close deals on the move

The Zoho CRM Mobile app lets you keep in touch with your buyers and sellers and manage their property sales on your Mobile Phone. Scan QR codes or business cards in 17 different languages to automatically add them as a Zoho CRM lead or contact. The card scanner app lets you schedule followups and use prebuilt email templates so you don't have to wait to get back to prospects. Zoho CRM's mobile app also gives you real-time sales performance reports and insights, while also letting you schedule and log meetings, add follow-up tasks, and find prospects near you while you're on the move.

Benefits of a CRM software


Improvement in lead conversion rates


Revenue increase per sales person


Improvement in customer retention rates


Increase in customer satisfaction rates

Contcat us

How Zoho CRM for Real estate works?!

Zoho CRM demo for Real Estate, which caters to the needs of real estate companies, is customized on native Zoho CRM Enterprise edition for demonstration purposes only. We are here to help you with any information you may need, answer any questions you may have, and walk you through our customized demo for your business needs.